Sell Your Graff

About Graff

Graff is a British luxury jewelry brand founded in 1960 by Laurence Graff. Graff was established in London, England, by Laurence Graff, who began his career as an apprentice jeweler at the age of 15. Over the years, Graff built a reputation for sourcing and cutting some of the world's most extraordinary diamonds, earning him the title "King of Diamonds."

• Global Presence and Recognition - With a heritage spanning over six decades, Graff has earned a reputation as one of the world's leading luxury jewelry brands. Its enduring legacy of craftsmanship, innovation, and excellence has solidified Graff's place among the most prestigious names in the world of haute joaillerie. Graff operates boutiques and retail locations in major cities around the world, including London, New York, Paris, Geneva, and Hong Kong. The brand's jewelry collections are sought after by collectors, connoisseurs, and discerning clients who appreciate its commitment to excellence and luxury.

• Design Features & Collections - Graff's jewelry is characterized by its exceptional diamonds, exquisite craftsmanship, and timeless elegance. The brand is known for its ability to transform rare gemstones into breathtaking creations, each meticulously crafted to showcase the beauty of the stones using techniques such as pave setting, micro-pave, and invisible setting to create intricate designs that highlight the brilliance of the gemstones. Graff is renowned for its innovative approach to jewelry design, often pushing the boundaries of traditional techniques and materials. The brand has introduced collections featuring unconventional cuts, shapes, and settings, as well as innovative design concepts that showcase the beauty and rarity of the gemstones. Graff has introduced several iconic jewelry collections over the years, each reflecting the brand's dedication to luxury and excellence. These collections include the Graff Butterfly, Graff Lesedi La Rona, Graff Peacock, and Graff Venus, among others, featuring designs that epitomize the brand's legacy of exceptional craftsmanship and beauty. Graff's luxury jewelry captures the essence of sophistication, offering clients the opportunity to experience the beauty and rarity of each unique piece. Whether worn as everyday essentials or statement pieces for special occasions, Graff jewelry embodies the brand's legacy of exceptional craftsmanship, beauty, and elegance.